Notnow

Notnow is a conceptual streetwear platform centered around conscious consumption, transparency, and on-demand production as an alternative to fast fashion. The project involved the creation of both the app and website experience, alongside the development of a predominantly typographic visual identity. The design system was built to communicate sustainability in a direct and honest way, avoiding stereotypical “eco” aesthetics and instead focusing on contemporary urban culture, durability, and exclusivity through intentional production.