Marvão

Marvão is a tea brand identity project inspired by Portuguese embroidery traditions and the cultural heritage of the Alentejo region. The visual system reinterprets handcrafted patterns and symbols through a contemporary graphic language applied across packaging and brand elements. The project combines storytelling, modular design, and functional packaging solutions to create a coherent identity rooted in ideas of memory, ritual, and oral tradition, while maintaining a clean and modern aesthetic adapted to contemporary audiences.